The Impact of Mobile Phone Searches on Businesses

In the year 2021, the number of Smartphone users is forecasted to reach 760 million. The mass popularity of Smart Phones or Mobile Phones created a boom in incoming phone calls, therefore forming it as one of the best marketing channels. It has been estimated that by the end of 2021, mobile search alone will bring around 70 billion inbound phone calls.

70% of all online activities are done using mobile devices around the globe. Smartphone or mobile phone users themselves agreed that they like better to search on mobile phone instead of using a desktop. 58% of internet users prefer to check emails on their smartphone.


Business owners and marketers gain benefit most from an extensive use of mobile phones or smartphones for searching goods or services. It is recorded that:-
· 4 out of 5 consumers have used mobile phones or smartphones for shopping.

· 74% of mobile searches result to action within an hour.

Now Google is giving more preference to mobile-friendly websites in its search results. It’s a huge prospect for native businesses to capture the search engine ground. In this emerging trend of mobile searches, it is very important for business owners to make their business website visible and mobile-friendly so that the customers can access to their products and services easily.

The best possible ways to make a website mobile friendly are:

· Create a responsive website: Google currently also considers responsiveness of a website in the ranking factor and has also speculated that responsive websites will get boost in their ranking.

· Mobile Site Speed: As per latest mobile algorithm of Google, mobile site speed is the most essential factor for a website to rank in the mobile phone search results. To verify mobile site speed performance, Google has started its personal tool. Mobile site loading time can be decreased through:-

1. Minifying JS and CSS Files

2. Image Optimization

3. AMP (Accelerated Mobile Pages)

· Mobile Site Visibility: It is very important that mobile sites be user-friendly. Font size has to be clear and as per browser compatibility. Tapping ought to have a wonderful gap so that user can visit the website easily without any problem.

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